Hello from the It Can Wait® Team!
Last year you took the pledge to never text and drive and signed up to hear about new ways you can support the cause. Working together, we've inspired more than 5 million pledges to never text and drive, more than half a million It Can Wait tweets, and over a million downloads of AT&T DriveMode® and other apps since the campaign began. We are excited to share with you, what's new with the It Can Wait movement!
Summer is here, and in case you didn't know, it's the most dangerous time of year to be driving. We're calling on you now to help make our roads safer for everyone.
We know how hard it can be to fight the temptation to pick up the phone when you're behind the wheel, so we are introducing new tools to help drivers prevent texting "in the moment of temptation." By posting #X in text messages, social media or email you are telling your friends you're about to drive and can't respond until you safely reach your destination.
How You Can Help
- Use #X to pause the conversation in text messages, social media or email. This will let everyone know you're about to drive and will respond once you safely reach your destination.
- Spread the word about #X with your friends, family, and social media – Facebook, Twitter, and Instagram. Come up with your own creative way to share #X before you drive. We’ll be on the look-out for the most creative ideas and by verifying your Instagram or Twitter account at ItCanWait.com; your posts could be featured in It Can Wait campaign communications.
- Stay in touch! Follow us on Twitter - @ItCanWait. Visit our website for updated features, tools, and creative solutions like our Drive Mode app.
We have big plans for 2014 and it starts with you. Look out for additional communications from the It Can Wait team this summer about what you can do to participate in our annual day of action on September 19. Together we'll spread the movement and share the message: #X before you drive.
No text is worth a life. Thank you for raising your hand to help us make our roads safer!
The It Can Wait Team
Follow us on Twitter @ItCanWait
Visit us at ItCanWait.com
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