The goal of the YOUR ACTIONS MATTER! campaign is to change the behavior of adults who think it is “okay” to give alcohol to minors. In a unique twist, teenagers created the campaign's logo and slogan. That’s right, YOUTH will be educating the ADULTS!
By posting YOUR ACTIONS MATTER! bottleneckers (or “necktags”), window decals, signs, and posters, you will send a final reminder to members of your community that “preventing underage drinking is EVERYONE’s responsibility.”
